After what seemed like an eternity, our Premium Leather iPad Pro cases, the long awaited 12.9 Folio models, were finally delivered this week. It has been a long time coming. I am proud and happy to say that they look beautiful and work wonderfully.
As mentioned in a previous post, this has been the toughest, most difficult and longest gestation period of any new product program we have ever done. Part of that is our fault. Part of the problem was at the tannery and part was the long review process by US Customs which did a full inspection on our inbound shipment.
Our hope is that all the Premium Leather iPad Pro cases we are shipping out will be well received by both their new owners and their 12.9 tablets. A customer who ordered our both our Premium Leather Briefcase and our new iPad Pro 12.9 Folio wrote to tell us,
"I wanted to let you know that the briefcase and the iPad Pro case arrived and they are both exceptional quality. I haven’t played with them much yet but at first glance, they look and feel top notch! Thanks much. I felt like a kid on Christmas morning!"
Take care,
Adam L
The 12.9 iPad Pro is Apple's largest model and designing a Folio for it proved to be one of the biggest challenges in the history of our design studio. The feedback we have gotten so far is that our solution for storing and protecting the Apple Pencil in the best in the market.
Our design provides true protection, not just a place hold the Pencil when it's not in use. At $100 a pop, protecting and storing the Apple Pencil is something that should not be taken lightly if you are someone who owns or plans on owning one.
Our Premium Leather iPad Pro cases insure that your Pencil is protected and will be there when you need it. Our Pencil pocket does not interfere with using the Folio if you don't have the Pencil. The pocket is seamlessly integrated into the front cover.
Along with the Pencil pocket, the new 12.9 design features our SoundBoard 2.0 sound enhancement system. This is an exclusive feature that allows you to set the volume to a lower setting without a loss of the volume level you would like, saving battery life.
Many of the features that MacCase iPad Folios are famous for are also present in the 12.9 model. The stamped alloy-steel frame that holds the tablet in place is present along with the black ultra-seude material that covers it. The ultra-seude feels wonderful to touch, is very durable and absorbs so much of the surrounding light that when you open the case, all you see is screen.
The rear tab that allows the case to be folded into movie and typing modes has also made the transition to the larger size. All these features are only as good as the care and passion that goes into putting them all together. And nobody puts more care and passion into our products than MacCase.
Since inventing the premium case market for Apple portables in 2007, MacCase has set the standard for quality, design, craftsmanship and durability. Many of the original models we shipped in the first year of production are still in the field. This is something everyone here is very proud of. This tradition continues with the iPad Pro 12.9 cases.
We hope that all the customers whose Folios will be arriving shortly come back to our site and leave a review. You can do that here. Just scroll down to the section where the reviews start. In the upper right hand corner click on the text link "Write a Review" ands tell the world your story. I am sure potential customers for our Premium Leather iPad Pro cases would love to hear your opinions and experiences.
So now that the Folios are in stock and shipping, what's next? Well, we have all the very kind and patient customers who are waiting for all our other iPad Pro 12.9 models to deliver for. These include our iPad Pro Flight Jacket, Briefcase and Sleeve. These models are being finished up and we hope to have them soon.
Coming on the heels of the 12.9 Folios will be our Premium Leather iPad Pro cases for the 9.7 model. This 9.7 Folio is undergoing testing now and production will start shortly. This model was relatively easy to develop as it's basic size is the same as the iPad Air 2 Folio we currently produce. It will feature the same industry leading Pencil pocket as it's 12.9 big brother and our Soundboard feature designed to enhance the Pro's quad speaker system.
But first things first. Now that we have the 12.9 Folios, we need to make sure the rest of the Pro models arrive as soon as possible for those customers who are waiting. Once again, thank you for everyone who stuck with us and who continues to stick with us during this period. Everyone at MacCase looks forward to the day when all the backorders are filled.
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